The Growing Tween Market

Marek, Sue
May 2005
Wireless Week;5/1/2005, Vol. 11 Issue 10, p23
Trade Publication
Focuses on the pre-teenager market as a possible demographic for cellular phone ownership in the U.S. Increase in cellular phone ownership among 12 to 14 year olds in December 2004; Percentage of tweens who want mobile music and cameraphones; Efforts of wireless communications companies to offer ringback tones and other mobile content for tweens.


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