Weapon7 allows iTV ads to be measured against linear spots
- Changing perceptions. Smith, Simon // New Media Age;8/26/2004, p16
This article profiles Simon Smith, founder and creative director of Weapon7. Weapon7 was set up by Smith and Ben Hart in 2001. The early days were hard but in the second year things started to happen. For Weapon7, interactive television advertising is all about branding. Weapon7, under Smith's...
- Interactive TV ads on the horizon. Colman, Price // Broadcasting & Cable;01/04/99, Vol. 129 Issue 1, p66
Announces the plans of cable operators, advertising agencies and consumer product companies to bring interactive advertising in television (TV) in 1999. Significance of the plan; Benefit of the Web and digital cable; Views on interactive TV advertising.
- Could there be room for more than one interactive forum? Reid, Alasdair // Campaign (UK);09/22/2000, Issue 38, p16
Comments on the formation of two forums for interactive television advertising in Great Britain. Formation of www.interactive-forum.org by interactive agencies Cylo and Phosphorus; Formation of the Interactive TV Advertising Association by digital television firm Static; Efforts by the...
- Interactive TV ads must interact more. Groom, Jez // Campaign (UK);3/9/2001, Issue 10, p14
Presents the views of the author on interactive television advertising in Great Britain. Discussion on the existence of interactive television; Information on the marketing potentials of brand exposures; Need for creativity in interactive television.
- Interactive TV is set to transform ads landscape. Davies, Oliver // Marketing (00253650);11/28/2002, p22
Focuses on the significance of interactive television (TV) technology in television advertising. Measurement of advertising by iTV; Importance of the measurement in making marketing strategy; Examination of the way in which advertising is bought and sold.
- THE SHAPE OF INTERACTIVE. Cook, Richard // Campaign (UK);01/28/2000, Issue 4, p30
Identifies the emerging range of interactive television advertising opportunities available to advertisers. Banner ads; Interactive ads; Destination sites; Own channel; Sponsorship.
- ONE AD, MANY FORMATS. Davies, Jim // Campaign (UK);01/28/2000, Issue 4, p34
Argues that diverse technology may diminish the appeal of interactive television. Promise of interactive advertising; Problem of rival operating systems; Problem for content providers, including advertisers. INSET: Interactive advertising and the Internet..
- Interactive TV ads need an audience. Clark, Mairi // Campaign (UK);6/22/2001, Issue 25, p12
Comments on developments in the interactive television (ITV) arena. OpenTV's purchase of StaticTV; Launch of JICNET by IPA and ISBA; Prescription for the success of ITV as an advertising medium.
- Viable future for interactive ads. Shannon, John // Marketing Week (01419285);2/11/1999, Vol. 22 Issue 2, p24
Examines the viability of interactive television which could change the face of advertising in Europe and in the United States. Highlights of the conference `Interactive TV--The New Billboard for Advertising'; Skepticism about its potential to offer real consumer benefits; Launch of the TPS...