TITLE

Busing Her Way to Heresy

PUB. DATE
August 2003
SOURCE
Journal of Financial Planning;Aug2003, Vol. 16 Issue 8, p18
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article deals with the success of best-selling financial author and television show-personality Suze Orman in the financial planning field. She may be speaking heresy to a lot of financial planners, but hey, she is using a promotional tool that perhaps planners ought to consider. What is especially riling up planners and other financial experts is Orman's advice, in her newest book, The Laws of Money, and in her public presentations, that people should not only pay down credit-card debt but they should make paying down their mortgage a priority over putting money in their 401(k). While Orman may or may not know her financial planning, she definitely knows promotion. Orman, who invests most of her $20 million in net worth in municipal bonds and money market funds, recently finished promoting her book in 2003 with a six-week, 21-city tour in a 45-foot, $600,000 nail-polish-red bus once toured in by bad-boy rock star Ozzy Osbourne.
ACCESSION #
16941664

 

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