Scaling and Measurement Section: A Time for Change

September 1994
Journal of Personal Selling & Sales Management;Fall94, Vol. 14 Issue 4, p77
Academic Journal
The article discusses on some of the issues introduced in one of the section called scaling and measurement introduced in the September 1994 issue of the "Journal of Personal Selling & Sales Management." The primary purpose of the section of scaling and measurement was to provide an authoritative centralized source for dissemination of information related to measurement and scaling issues germane to personal selling and sales management research. There are some additional requirements for manuscripts which offer a new scale or suggest revisions to an existing scale. Authors are required to include a minimum standard set of information with the initial submission.


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