TITLE

Modelos mentales de comunicación y consumo. Una comparación intercultural de publicidad televisiva

PUB. DATE
December 2004
SOURCE
Comunicación y Sociedad;dic2004, Vol. 17 Issue 2, p149
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article examines how television advertisements differ across various cultures. It provides a statistical analysis of the relations between face-to-face communications and technology based communication. It argues that the processes of globalization have produced contradictory consequences and that the term "globalization" should be reexamined to include more specific details. The analysis provided in the article uses contrasting examples from Germany and Ecuador concluding that the media models used failed in reframing and reinventing
ACCESSION #
16936882

 

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