Life apart

March 1999
Advertising Age;3/22/1999, Vol. 70 Issue 12, p26
Trade Publication
This article discusses the first year anniversary of independent operations of Saatchi & Saatchi and Cordiant Communications Group in 1999. In their first year of independent operations, each reported that new-business billings and net profits were up in March 1999 over the year-earlier period. Despite uneven world economic conditions, Saatchi and Cordiant are riding the same wave of continued advertiser confidence that has swollen the account ledgers at the giants of the agency business. It is hard to think of agencies the size of Saatchi & Saatchi and Cordiant's Bates Worldwide as mid-sized, yet their initial success augurs well for those companies unlikely to challenge the Omnicon Group-Interpublic Group of Cos.-WPP Group trio in the race to be the biggest.


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