New trade group's ads promote dressier attire

Cardona, Mercedes M.
March 1999
Advertising Age;3/22/1999, Vol. 70 Issue 12, p22
Trade Publication
This article reports on the plan of Tailored Apparel, Jewelry & Accessories Council to launch an advertising campaign in April 1999 to improve the dress habits of baby boomers and Generation X consumers in the U.S. The council expects to introduce the three-year advertising campaign at the annual convention of the International Association of Clothing Designers & Executives in April 1999. The advertisements from advertising agency Transfusion are in production this week according to Bill D'Arienzo, executive director of the council. The association teamed with the Fashion Association, American Apparel Manufacturers Association, Woolmark Co. and other trade groups to form the new council. The advertising tagline will run in point-of-purchase displays announcing a sweepstakes that offers a year's worth of free dry cleaning, among other prizes.


Related Articles

  • Generational marketing sees retailing come of age. Stanley, John // Australian Horticulture;May2005, Vol. 103 Issue 5, p15 

    Focuses on generational marketing which spreads across all retail sectors. Explanation on the age group Generation X; Information on baby boomers; Tips on launching a generational marketing in retail.

  • Rise and fall of generations. Dortch, Shannon // American Demographics;Jul96, Vol. 18 Issue 7, p6 

    Discusses the demographic trends surrounding generations in the United States. Predicted decrease in the number of baby boomers; Profile of the baby-bust generation; Life expectancy factor

  • But What About Gen Xers Who Manage Boomers? Adams, III, John T. // HR Magazine;Dec1999, Vol. 44 Issue 13, p8 

    Focuses on Generation Xers who manage baby boomers. People who are considered belonging to Generation X; Overview of a letter on Generation Xers; Suggested books about understanding Generation Xers.

  • Generation X. Mitchell, Mark Andrew; Orwig, Robert // Nonprofit World;Jan/Feb98, Vol. 16 Issue 1, p36 

    Focuses on how to manage, market and motivate the Generation Xers. Classification of Generation Xers; Characteristics of Generation Xers; Words commonly associated with Generation X. INSETS: Hints for working with Xers;Cheap & easy recognition secrets.

  • Downloads.  // Brandweek;03/01/99, Vol. 40 Issue 9, p16 

    Offers a comparison of Generation X and boomer behavior and values. Spending style; Perception of luxury; Philosophy in life.

  • Invest in your future now. Berg, Stacie Zoe // Insight on the News;12/02/96, Vol. 12 Issue 45, p42 

    Encourages members of the baby boom generation to invest while it is still feasible so they will have a chance of having a good retirement. Encouragement to members of the generation x and those generations trailing the boomers; Benefits that baby boomers can reap if they invest in tax-deferred...

  • Gaining the skills to succeed at POP. Miller, Rachel // Marketing (00253650);8/8/2002, p25 

    Focuses on the need for marketers to understand the point-of-purchase (POP) advertising. Assessment on the value of POP; Tips in improving POP knowledge; Use of technology in the POP campaign.

  • Unxpected. le Katz, Michel // LAN: Life Association News;Mar1999, Vol. 94 Issue 3, p74 

    Provides information on the offspring of baby boomers known to marketers as `Generation X.' Negative views on post-boomers; Opinion of J. Walker Smith, managing partner of the marketing research firm Yankelovich, on Generation X; Characteristics of the group; Ways of forging a profitable...

  • Conflicting signals. Maguire, Tom // American Demographics;Nov98, Vol. 20 Issue 11, p19 

    Details the result of a study conducted on baby busters in the United States. Attitudes of generation Xers toward owning a home; Financial statistics of baby busters; Comparison of the work status of baby boomers and generation Xers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics