TITLE

New trade group's ads promote dressier attire

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
March 1999
SOURCE
Advertising Age;3/22/1999, Vol. 70 Issue 12, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of Tailored Apparel, Jewelry & Accessories Council to launch an advertising campaign in April 1999 to improve the dress habits of baby boomers and Generation X consumers in the U.S. The council expects to introduce the three-year advertising campaign at the annual convention of the International Association of Clothing Designers & Executives in April 1999. The advertisements from advertising agency Transfusion are in production this week according to Bill D'Arienzo, executive director of the council. The association teamed with the Fashion Association, American Apparel Manufacturers Association, Woolmark Co. and other trade groups to form the new council. The advertising tagline will run in point-of-purchase displays announcing a sweepstakes that offers a year's worth of free dry cleaning, among other prizes.
ACCESSION #
1693467

 

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