Int'l privacy dispute nearly solved

Teinowitz, Ira
March 1999
Advertising Age;3/22/1999, Vol. 70 Issue 12, p10
Trade Publication
This article reports on the completion of the privacy dispute between the U.S. government and European Union (EU) by May 1999, involving a EU directive that bars transfer of personal information gathered in Europe to countries without equal privacy restriction. The directive also gives consumers the right to access and review information that companies collect. The U.S. has argued that legislation is not needed in order to comply with the directive. Self-regulation through membership in industry group that can demonstrate effective enforcement of privacy standards should be considered to be an adequate safe harbor, according to the U.S.


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