TITLE

Out on limb, artistically

PUB. DATE
March 1999
SOURCE
Advertising Age;3/22/1999, Vol. 70 Issue 12, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the television commercials launched by forest-product company Weyerhaeuser Co. in March 2005. The television commercials made use of the works of Chinese brush artist to underscore the company's achievements in protecting forests and animals during its 100-year history. The television commercials were created by Dailey & Associates, while actor Jeff Bridges provides the voiceover. The theme of the advertising is, Weyerhaeuser. The future is growing.
ACCESSION #
1692697

 

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