NBC weighs replacing two low-rated soaps, one from creator P&G

Ross, Chuck
March 1999
Advertising Age;3/22/1999, Vol. 70 Issue 12, p3
Trade Publication
This article reports on the ongoing discussion within NBC about the elimination of the television programs Another World and Sunset Beach from its schedule of soap operas in 1999. Previously, NBC said that it is likely to eliminate one of the soaps to make way for the July 1999 debut of the daytime drama Passions. Elimination of both soaps would have major implications for the network and its affiliates, syndicators and advertisers. The network would be losing an hour of daytime programming, and both the programming costs and advertising revenues associated with it. But it would allow NBC to tighten up its daytime inventory.


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