Pecker sets $50 mil agency search

Kerwin, Ann Marie; Petrecca, Laura
March 1999
Advertising Age;3/22/1999, Vol. 70 Issue 12, p2
Trade Publication
This article provides information on the advertising plans of David Pecker for American Media as its chairman and CEO in 1999. In March 1999, Pecker sent requests for proposal to six shops for his assignment to promote American Media's National Enquirer and the Star. They are: Arnell Group, Deutsch, Mezinna/Brown, DeVito/Verdi, Cliff Freeman & Partners and DiNoto/Lee. In a letter, Pecker told the shops he wanted to reinvent and reinvigorate the publications and said he would be personally involved in the selection.


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