Zondervan Looks To Target Young Readers Through Wal-Mart

April 2005
Book Publishing Report;4/11/2005, Vol. 30 Issue 14, p3
Trade Publication
Reports that Zondervan Publishing House company, the religious title imprint of HarperCollins Publishers Inc., is counting on Wal-Mart Stores Inc. to help market Rob Lacy's book "The Word on the Street" in the U.S. Availability of the book in Wal-Mart's largest stores; Strategy in the marketing of the book; Proportion of books that are sold in Christian retail stores.


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