Broadbanders Mesh Media
- South East Asia: MEC ends ZenithOptimedi's four-year tenure. // Media: Asia's Media & Marketing Newspaper;9/21/2007, p42
The article reports that advertising agency MediaEdge:CIA has been awarded international media duties for the Singapore F1 Grand Prix. At the same time, the advertising agency has finished a media account contract with ZenithOptimedia.
- MEC lands bulk of Campbell's media. Darby, Ian // Campaign (UK);5/19/2006, Issue 20, p4
The article reports that Campbell Soup Co. has consolidated the bulk of its dollars 300 million global media account into Mediaedge:cia. The agency, which has held Campbell's U.S. media planning and buying since 1999, will take on media duties in five key European markets, across Asia and in...
- Magazines find surprise stash of new readers. Ives, Nat // Advertising Age;6/9/2008, Vol. 79 Issue 23, p1
The article reports that a study conducted by the research firm Mediaedge found that the overall reading audience for U.S. magazines grew both larger and younger in 2007. Although paid circulation and advertising revenue for the industry continued to decline, the survey found that total readers...
- News Media: IN BRIEF. // Marketing Week;4/10/2008, Vol. 31 Issue 15, p16
The article offers news briefs related to mass media. Media regulator Ofcom plans to reveal the first phase of its statutory consultation into public service broadcasting on April 10, 2008. Mediaedge:cia won United Biscuits' Â£10 million consolidated media account against Starcom IP and...
- Saga opens up new talks with agencies over its Â£15m brief. Lee, Jeremy // Campaign;2/14/2003, Issue 7, p5
Reports that Mediaedge:cia's tenure on the 15 million Saga media brief is once again in doubt as the company stops talk with rival media agencies. Facilities provided by Saga.
- Mobile promo a hit for 250,000. // Media Week;2/10/2009, Issue 1195, p4
The article reports that 250,000 consumers have downloaded a promotional mobile application for Sony Ericsson Xperia X1. Mediaedge:cia and Joule created the said application which simulated the menu of the Sony Ericsson product. Young professionals aged 22 to 45 years old are the target market...
- How to Play the Name Game With Women, Men. Kaplan, David // Adweek New England Edition;9/9/2002, Vol. 39 Issue 36, p3
Presents the results of a study that explored consumer attitudes toward corporate sponsorships, conducted by Mediaedge:cia in the U.S. Influence of sports sponsorship on the buying habits of men and women; Correlation between age and consumer attitudes toward sponsorship; Effect of income on...
- How to Play the Naming Game. Kaplan, David // Adweek Western Edition;9/9/2002, Vol. 52 Issue 36, p4
Focuses on the results of a study which explored the attitude of consumers toward sponsorships in the U.S. Details of the study commissioned by Mediaedge:cia; Respondents of the survey; Factors that influence product purchasing.
- One of media's brightest thinkers takes step up. Darby, Ian // Campaign;1/22/2010, Issue 3, p19
The article profiles Stuart Bowden, the head of strategy at Mediaedge:CIA Worldwide Ltd. in Great Britain. It states that Bowden has experienced working at MEC for over three years after being lured to the agency to play a part in its chief executive Tom George's plans to grow the business. It...