Broadbanders Mesh Media

Stump, Matt
May 2005
Multichannel News;5/2/2005, Vol. 26 Issue 18, p33
Discusses a study conducted by Yahoo! Inc. and Mediaedge:CIA in the U.S. in May 2005, which revealed that consumers mesh broadband systems with other media. Information on media meshing; Population of consumers surveyed in the study; Percentage of respondents who have participated in online polls while watching television; Implications of media meshing for marketers.


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