TITLE

BABY, YOU CAN DRIVE MY ADS

AUTHOR(S)
Grillo, Jean Bergantini
PUB. DATE
May 2005
SOURCE
Multichannel News;5/2/2005, Vol. 26 Issue 18, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on advertising campaigns launched by automobile companies in cable television networks in the U.S. in 2005. Participation of Mazda in the online sweepstakes of ESPN; Remarks from Stephen Gallon, promotion manager for Mazda North American Operations, on the online component of ESPN; Adoption of Discovery HD Theater technology by BMW; Statement issued by Ed Erhardt, president of marketing and sales for ESPN and ABC Sports, on return on objective metrics.
ACCESSION #
16916246

 

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