BABY, YOU CAN DRIVE MY ADS
- ESPN tries to score with taxi ads. Goetzl, David // Crain's New York Business;06/04/2001, Vol. 17 Issue 23, p46
Features an advertising campaign which makes use of electronic displays placed on the roof of taxicabs launched by sports cable television network ESPN in New York state. Reason behind the launch of the ad campaign; Promotions for the network's programming; Ad agency Adapt Media's launch of an...
- ESPN Starts Truckin' Along. Forkan, Jim // Multichannel News;05/01/2000, Vol. 21 Issue 18, p185
Reports on United States-based cable television network ESPN's plan to use a truck for its advertising as of May 1, 2000. Details of the network's planned truck-based promotion campaign.
- ESPN in the cross hairs. Larson, Megan // Adweek Eastern Edition;6/11/2001, Vol. 42 Issue 24, pSR22
Presents the importance of the enthusiasts on the success of Entertainment & Sports Programming Network (ESPN) in the United States. Creation of an inclusive environment for the viewers; Recognition of the ESPN brand name worldwide; Competitors of ESPN.
- Faith no more. McCallum, Jack; O'Brien, Richard // Sports Illustrated;6/17/96, Vol. 84 Issue 24, p32
Looks at the notice that appeared on monthly bills sent to TCI of Illinois cable-TV subscribers regarding the move of ESPN2 to Channel 60, replacing the Faith and Values Channel.
- First . . . and Long. Ross, Dalton // Entertainment Weekly;09/08/2000, Issue 558, p94
Provides information on Entertainment and Sports Programming Network, a cable television station.
- Cable networks carve sports niches. Katz, Michael // Broadcasting & Cable;5/13/96, Vol. 126 Issue 21, p40
Reports that competition from broadcast networks and cable sports king ESPN is pushing cable networks in the United States to create their own sports niche and identity. How USA is performing in the sports broadcasting business; Details on Showtime's niche with boxing championships; Comments...
- Cablers face big knots. Leventhal, Larry // Variety;12/02/96, Vol. 365 Issue 5, p41
Focuses on developments related to cable television in Asia. Market's failure to grow as projected by industry analysts; ESPN International's business operations in the region; Factors affecting the market; Market observers' comments.
- ESPN hikes rates. Higgins, John M. // Broadcasting & Cable;05/07/2001, Vol. 131 Issue 20, p30
Focuses on cable television network ESPN's decision to hike cable operators' rates. Integration of yearly escalator into most of its affiliation contracts; Operators' concerns about programming-cost increases.
- Third-world marketing is big biz. Keating, Gina // Variety;01/19/98, Vol. 369 Issue 10, pA10
Focuses on ESPN International's marketing formula for its operations overseas. Decision to stick with the local cable providers who brought them into Latin America; Importance of local interactive promotions.