TITLE

Chasing Away the Clutter

AUTHOR(S)
Grillo, Jean bergantini
PUB. DATE
May 2005
SOURCE
Multichannel News;5/2/2005, Vol. 26 Issue 18, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the interest of cable networks on digital advertising opportunities in the U.S. in 2005. Remarks from Mitch Oscar, executive vice president and director of Carat Digital, on interactive television applications of cable system operators; Information on the interactive campaign operated by Dish Network from Mercedes Benz; Deal of DirecTV with DaimlerChrysler Corp. for interactive advertisements.
ACCESSION #
16916239

 

Related Articles

  • Forming an Interactive Nation. SPANGLER, TODD // Multichannel News;5/17/2010, Vol. 31 Issue 20, p22 

    The article offers information on a consumer awareness campaign of advertising interactive features of Enhanced TV Binary Interchange Format (EBIF) as "selecTV," which aims to provide EBIF interactive television standard for around 25m subscribers by the end of 2010.

  • Interactive Advertising Primed for Local Growth.  // Multichannel News;06/05/2000, Vol. 21 Issue 23, p62 

    Envisions the opportunities posed by efforts to blend the interactivity of the Internet with television on cable television advertising. Emergence of an alternative source of advertising revenue; Setting up of online shopping mall; Cable networks' capitalizing on their brand strength to attract...

  • Cable getting ready for future of TV ads. Chunovic, Louis // Electronic Media;06/18/2001, Vol. 20 Issue 25, p14 

    Explores cable television advertising options in the United States. Opportunities offered by video-on-demand and other forms of digital broadband interactivity; Changes in cable's advertising paradigm; Experiments on advertising alternatives for broadband and interactive television.

  • Cable TV: Joining the interactive movement. Torr, David // World Broadcast Engineering;Feb2001, Vol. 24 Issue 2, p34 

    Focuses on the interactive services of cable television providers in the United States. Return path problems; DVB standard; Benefits from the use of coaxial cables.

  • Who's going interactive? Blake, Pat // Telephony;01/13/97, Vol. 232 Issue 2, p18 

    Features various cable television networks in the United States that are offering interactive television services. Sony Pictures Entertainment's Game Show Network; Source Media's Interactive Channel and ChannelLink; @Home which is backed by Tele-Communications Inc., Comcast Corp. and Cox...

  • Satellite grows in popularity. Anto-Awuakye, Cecilia; Sonoo Singh // Marketing Week;1/24/2002, Vol. 25 Issue 4, p36 

    Focuses on the growth of popularity of cable and satellite (C&S) channels in Great Britain. Trend in consolidation in the C&S industry; Increase in the use of interactive television; Demographic profile of television viewers.

  • Convergence With Love. Grumet, Tobey // Popular Mechanics;Mar2000, Vol. 177 Issue 3, p36 

    Focuses on the Wink technology used by networks along with cable companies to allow interaction with television. Advantages of the technology; Comments on the fate of the Wink technology.

  • Interactive TV Business Models in a Cable TV.  // Broadcasting & Cable;12/18/2000, Vol. 130 Issue 52, p54 

    Examines the market prospects for interactive television in the United States. Impact of interactive television on cable television operators; Current and future business models for interactive television in the U.S.; Other major areas for revenues from interactive-television commerce. INSET:...

  • Fulfilling the promise. Kerschbaumer, Ken // Broadcasting & Cable;07/10/2000, Vol. 130 Issue 29, p22 

    Discusses ways in which the cable industry will capitalize on the potential of interactive television (ITV). Projected increase in demand for interactive services; Annual revenues to be generated by ITV by 2005; Cable operators' deployment of digital set-top boxes to add tiers of programming;...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics