April 2005
Adweek;4/25/2005, Vol. 46 Issue 17, p26
Trade Publication
This article presents statistical information on the performance of advertising agencies in 2004 in the U.S. Leo Burnett Co. Inc.'s billings were up by 4% to $3.5 billion; revenue was flat at $315 million. The agency won $85 million in new business, including Petsmart Inc., Western Union, Pain, Simmons. Management changes within U.S. Army gave shop a reprieve on $200 million account through at least June 2005, but long-term stability remains questionable. Some other agencies discusses in the article are: BBDO, Deutsch Advertising, and others.


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