TITLE

NATIONAL 2004 AGENCY REPORT CARDS

PUB. DATE
April 2005
SOURCE
Adweek;4/25/2005, Vol. 46 Issue 17, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents statistical information on the performance of advertising agencies in 2004 in the U.S. Leo Burnett Co. Inc.'s billings were up by 4% to $3.5 billion; revenue was flat at $315 million. The agency won $85 million in new business, including Petsmart Inc., Western Union, Pain, Simmons. Management changes within U.S. Army gave shop a reprieve on $200 million account through at least June 2005, but long-term stability remains questionable. Some other agencies discusses in the article are: BBDO, Deutsch Advertising, and others.
ACCESSION #
16914167

 

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