TITLE

INTRODUCTION: JPSSM SPECIAL ISSUE ON CUSTOMER RELATIONSHIP MANAGEMENT

AUTHOR(S)
Leigh, Thomas W.; Tanner Jr., John F.
PUB. DATE
September 2004
SOURCE
Journal of Personal Selling & Sales Management;Fall2004, Vol. 24 Issue 4, p259
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This section introduces a series of articles on customer relationship management.
ACCESSION #
16913012

 

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