A bite out of Apple's stronghold

Whelan, Carolyn
January 1998
Electronic News;01/26/98, Vol. 44 Issue 2203, p1
Trade Publication
Reports on the threat on Apple Computer Inc.'s share in the school computer market in the United States. Description of technological advantages of new computer products launched by competing companies; Decline of Apple's market share attributed to poor timing of marketing campaigns; Concerns on the lack of competitiveness in the company's computer products. INSET: Aptos Middle School, San Francisco..


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