Technology plus style equal success

Lee, Andrew
April 2005
Engineer (00137758);4/22/2005, Vol. 293 Issue 7673, p5
Reports on the challenges faced by the automobile industry. Financial problems of General Motors resulting to losses in the first quarter of 2005; Temporary unprofitability of the production of cars and trucks for the company; Financial issues confronting Ford Motor Co.; Interest of consumers on fuel efficiency and are far less likely to be loyal to a particular car brand.


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