Great food keeps 'em comin' to Disneyland

Alexis, Jennifer
April 2005
FoodService Director;4/15/2005, Vol. 18 Issue 4, p25
Trade Publication
Focuses on the foodservice strategy being applied by Mary Niven vice president of food and beverage at the dining facilities of the parks and hotels in Disneyland in Anaheim, California. Career background of Niven; Core of the Disney brand according to Niven; Action being taken by her team to give customers a respite from the kinetic experience of a theme park visit.


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