TITLE

Great food keeps 'em comin' to Disneyland

AUTHOR(S)
Alexis, Jennifer
PUB. DATE
April 2005
SOURCE
FoodService Director;4/15/2005, Vol. 18 Issue 4, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the foodservice strategy being applied by Mary Niven vice president of food and beverage at the dining facilities of the parks and hotels in Disneyland in Anaheim, California. Career background of Niven; Core of the Disney brand according to Niven; Action being taken by her team to give customers a respite from the kinetic experience of a theme park visit.
ACCESSION #
16876406

 

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