TITLE

Change is good

AUTHOR(S)
Gray, Mark
PUB. DATE
April 2005
SOURCE
Brandweek;4/4/2005, Vol. 46 Issue 14, pSR60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the benefits of Internet protocol television (IPTV) for advertisers in the U.S. Projected number of IPTV subscribers by 2007; Advantages of IPTV for television viewers; Tips for advertisers on how to adapt to IPTV.
ACCESSION #
16876211

 

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