Relationships Count In Design World

Mayer, Stephen F.
April 2005
ENR: Engineering News-Record;4/18/2005, Vol. 254 Issue 15, p95
Trade Publication
The article focuses on important factors affecting performance in design firms. The importance of geography such as proximity to the client is strategic. High-growth firms demonstrated a much more robust pattern of diversification as a growth strategy and focused on market and geographic expansion, while low-growth firms opted for client diversification. Technology enables firms to splinter a project along its life cycle, accessing the most advantageous cost and quality resources across regions.


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