Investment in customer advisory programs helps build business

Dorfman, Sherri
May 2005
Marketing News;5/1/2005, Vol. 39 Issue 8, p22
Trade Publication
Discusses key factors in investing in customer advisory programs for companies to increase customer satisfaction. Selection of program participants; Establishment of expectations of the program; Engagement of customers in company strategy; Delivery of mutual benefit for the company and the customer.


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