Beyond the Ginsu Knife
- Turner study slices cable some b'cast pie. Dempsey, John // Variety;03/24/97, Vol. 366 Issue 8, p23
Focuses on the share of cable channels in the television market in the United States. Revenues of cable television from advertising; Results of the study conducted by Turner Broadcasting on the cable television market; Ratings of cable television programs; Findings on the advertising rates of...
- HD decisions. Paul // SHOOT;03/20/98, Vol. 39 Issue 12, p4
Reflects on the impact of high definition television (HDTV) on the broadcasting industry in the United States. Concerns on the type of programming HDTV will carry; Demands of HDTV on the advertising industry; Role of the technology in the film production industry; Description of films...
- Cable upfront wins the battle for bucks. McClellan, Steve // Broadcasting & Cable;05/15/2000, Vol. 130 Issue 21, p7
Reports on the growth of the cable upfront advertising market in the United States as of May 2000. Increase in cable's upfront take; Factors contributing to the growth; Increase in the number of advertisers that are shifting their budget from broadcast to cable.
- Upfront Poised to Top $1 Billion. Friedman, Wayne // Television Week;6/28/2004, Vol. 23 Issue 26, p16
Presents information on the effect of the popularity of Hispanic programming on the television advertising market in the U.S. as of June 28, 2004. Expected revenue of Hispanic television companies Univision and Telemundo from their respective networks for 2004; Amount received by several of the...
- Pitching the Produce. Schmuckler, Eric // MediaWeek;3/8/2004, Vol. 14 Issue 10, p36
Presents opinions why syndicated television should be the one that advertisers shift their funds to during the upfront selling season in the U.S. around Spring 2004. Approximate rise in total funds generated by syndication during 2003; Sitcoms that are suspected to be the replacement of network...
- New context. Consoli, John // Adweek Eastern Edition;5/29/2000, Vol. 41 Issue 22, pU10
Reports that nightly newscasts remain a draw for many advertisers in the United States, despite smaller audiences. Reasons why nightly news broadcasts remain attractive for many advertisers; Two big advertising categories on the nightly news; Top television news programs in the country. INSET:...
- Advertisers, at least, come back to buy TV commercials. Hatfield, David // Inside Tucson Business;7/12/2010, Vol. 20 Issue 6, p14
The article offers the author's views on the television (TV) networks upfront market after they unveil their plans for fall 2010 hoping to attract advertisers in the U.S. He cites that the 8.5 billion dollars worth of advertising sold by the five major TV networks represents a 4.8% increase from...
- Last Hurrah? Gottesman, Alan // Adweek Western Edition;6/3/2002, Vol. 52 Issue 23, p10
Focuses on the decline in the advertising share of network television in the U.S. Changes in the status of network television as of June 3, 2002; Possible reasons for the changes in network television as an advertising indicator.
- Truth and consequences. // Broadcasting & Cable;6/25/2001, Vol. 131 Issue 27, p46
Editorial. Comments on major television networks' reluctance to air condom advertising in the United States. Reasons behind push to get networks to accept condom advertisements; Opposition to condoms on religious grounds.