A Postseason Nielsen Drive

Umstead, R. Thomas
April 2005
Multichannel News;4/25/2005, Vol. 26 Issue 17, p12
Reports on the ratings being expected by television networks ESPN and Turner Sports from its television coverage of the National Basketball Association (NBA) playoffs in the U.S. Decrease in the NBA regular-season ratings; Views of Turner Sports president David Levy on NBA ratings; Promotions being done by the television networks for the NBA playoffs.


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