TITLE

A Postseason Nielsen Drive

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
April 2005
SOURCE
Multichannel News;4/25/2005, Vol. 26 Issue 17, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the ratings being expected by television networks ESPN and Turner Sports from its television coverage of the National Basketball Association (NBA) playoffs in the U.S. Decrease in the NBA regular-season ratings; Views of Turner Sports president David Levy on NBA ratings; Promotions being done by the television networks for the NBA playoffs.
ACCESSION #
16847789

 

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