Customer Satisfaction Level Passes Important Milestone

Krebsbach, Karen
April 2005
Bank Technology News;Apr2005 Supplement, p18
Trade Publication
Focuses on the consumers satisfaction with on-line banking higher than the overall banking experience in the U.S. Satisfaction has grown 5.5 percent and is the highest among customers of credit unions; Assertion by the authors of the survey in the increase satisfaction corresponds with increases in customer behaviors tied to loyalty; Reason that privacy is a huge hurdle for those considering on-line banking.


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