TITLE

Measuring the Value of Multi-Channel Integration

AUTHOR(S)
Young, Ron
PUB. DATE
April 2005
SOURCE
Bank Technology News;Apr2005, Vol. 18 Issue 4, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the advantages of multi-channel integration in the operation of banks in the U.S. Role in new information technology investments; Efficiency in improving service levels and customer satisfaction rates; Challenges in measuring the expected value of technology investments.
ACCESSION #
16845455

 

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