Only the Customer-Savvy MVNOs Survive

Giga, Nahid
April 2005
Wireless Week;4/15/2005, Vol. 11 Issue 9, p31
Trade Publication
Discusses strategies that mobile virtual network operators (MVNO) should adopt to improve their brand equity. Factors to consider in leveraging brand equity; Significance of customers to MVNO; Approach adopted by ESPN to deliver content over a wireless medium.


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