TITLE

Only the Customer-Savvy MVNOs Survive

AUTHOR(S)
Giga, Nahid
PUB. DATE
April 2005
SOURCE
Wireless Week;4/15/2005, Vol. 11 Issue 9, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses strategies that mobile virtual network operators (MVNO) should adopt to improve their brand equity. Factors to consider in leveraging brand equity; Significance of customers to MVNO; Approach adopted by ESPN to deliver content over a wireless medium.
ACCESSION #
16821914

 

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