Text Marketing Becomes Wireless' "Idol"

Smith, Brad
April 2005
Wireless Week;4/15/2005, Vol. 11 Issue 9, p28
Trade Publication
Discusses the growth of text messaging-based campaign in the U.S. as of April 2005. Number of text messages generated during the 2004 season of the television program "American Idol"; Significance of mobile marketing in improving brand image; Challenge regarding the approach adopted by Verizon Wireless in mobile marketing. INSET: Snapple Builds Mobile Market.


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