Maccabee, Paul
April 2005
Progressive Grocer;4/15/2005, Vol. 84 Issue 6, p26
Trade Publication
Provides information on the Go Organic for Earth Day one-month campaign, an in-store promotion program the unites a number of retail store locations with the Greenfield, Massachusetts-based Organic Trade Association 2nd the worldwide environmental advocacy group Earth Day Network starting April 22, 2005. Goal behind the effort; Increase in the overall sales of organic food and beverages in 2003; Factor contributing to the increase in opportunity of expanding shelf space for organic foods in supermarkets according to Michael martin, president of a marketing firm coordinating with Go Organic for Earth Day.


Related Articles

  • ORGANIC CHEMISTRY. Martin, Michael; Givens, Holly // Progressive Grocer;4/15/2006, Vol. 85 Issue 6, p60 

    The article provides information on the Go Organic! for Earth Day, the second annual national educational and promotional campaign organized by the Greenfield, Massachusetts-based Organic Trade Association, Earth Day Network and marketing agency Music-Matters in 2006. The campaign aims to...

  • The big thaw. Gatty, Bob // Progressive Grocer;3/1/2005, Vol. 84 Issue 4, p56 

    Reports on the growing demand in frozen organics in retail stores in the U.S. in 2005. Total sales of organic products in the U.S. in 2004; Information on the Nature's Basket section of Giant Store; Vendor's products carried by the store.

  • MSYS campaign is re-launched by FWD.  // Wholesale News;Feb2011, Issue 2, p4 

    The article reports on the re-launch of the My Shop is Your Shop (MSYS) campaign by the Federation of Wholesale Distributors (FWD) in England. The campaign is intended to promote the value of independent stores to potential customers and decision makers. In this campaign, FWD members will award...

  • REVIEW. Bielby, James // Wholesale News;Feb2011, Issue 2, p6 

    The article offers information on the My Shop is Your Shop (MSYS) campaign by the Federation of Wholesale Distributors (FWD) in England. It is intended to promote the value of independent stores for lawmakers to push for regulatory change that favors the stores and the wholesalers who supply...

  • Be bold. Canning, K. // Store Brands;Dec2014, Vol. 36 Issue 12, p66 

    The article discusses the reported growth in the sales of fresh store brand soups in retail stores and supermarkets in the U.S. according to the February 2014 report "Left Side of the Menu: Soup and Salad Consumer Trend Report" from research and consulting firm Technomic Inc. Topics covered...

  • Morrisons unveils 'change' campaign. Barnes, Rachel // Marketing (00253650);4/8/2004, p3 

    Morrisons Supermarkets is rolling out its "Enjoy the change" logo across all 430 of the newly acquired Safeway Stores Inc. as it begins to impose its price-led approach. The logo is being used in national press ads, announcing thousands of permanent price cuts over the summer. It will also...

  • IHA to Run Former ARMS Exhibition. Alaimo, Dan // SN: Supermarket News;9/25/2006, Vol. 54 Issue 39, p31 

    The article deals with the decision of the International Housewares Association (IHA) to take over the exhibition known as the ARMS Supermarket Promotion Show in 2007. ARMS, the Association of Retail Marketing Services, remains a legal entity although its board of directors has resigned and its...

  • Rainbow tops Reggies. Burgi, Michael // Advertising Age;4/1/1991, Vol. 62 Issue 14, p28 

    This article reports that grocery chain Rainbow Foods won the Super Reggie award of the Promotion Marketing Association of America for its U.S. Olympic Festival 1990 pin promotion. Rainbow's stores sold pins commemorating events and ceremonies of the international sports festival. There were 47...

  • Despite gains in pharmacy, supermarket sales decline again.  // Drug Store News;6/17/2002, Vol. 24 Issue 8, p8 

    Reports on the decline in same-store sales in the U.S. after deflation according to a 2002 report by the Food Marketing Institute. Prescription sales growth generated by supermarkets with pharmacies in 2001; Percentage of food retailers which used computer data to schedule labor; Factors which...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics