TITLE

SEIZE THE DAY

AUTHOR(S)
Maccabee, Paul
PUB. DATE
April 2005
SOURCE
Progressive Grocer;4/15/2005, Vol. 84 Issue 6, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the Go Organic for Earth Day one-month campaign, an in-store promotion program the unites a number of retail store locations with the Greenfield, Massachusetts-based Organic Trade Association 2nd the worldwide environmental advocacy group Earth Day Network starting April 22, 2005. Goal behind the effort; Increase in the overall sales of organic food and beverages in 2003; Factor contributing to the increase in opportunity of expanding shelf space for organic foods in supermarkets according to Michael martin, president of a marketing firm coordinating with Go Organic for Earth Day.
ACCESSION #
16819890

 

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