Memo to Miller: High Life man is the beer drinker's everyman

Bloom, Jonah
April 2005
Advertising Age;4/18/2005, Vol. 76 Issue 16, p26
Trade Publication
Criticizes Miller Brewing Co. for its plan to terminate its "High Life man" television advertisement debuted in 1998. Effectiveness of the advertisement; Cultural significance of the advertisement; Reasons for the decline of sales in beer in the U.S.


Related Articles

  • Tarsem Creates Good Vibrations For MGD. DeSalvo, Kathy // SHOOT;12/08/2000, Vol. 41 Issue 49, p14 

    Features the television advertisement 'Love Thy Neighbor' for Miller Genuine Draft (MGD). Highlights of the creation of the commercial; Members of the creative team; Concept of the commercial.

  • Harry Cocciolo and Sean Ehringer.  // Adweek New England Edition;05/11/98, Vol. 35 Issue 19, p30 

    Focuses on television commercials for beer in relation to Miller High Life, from Miller Brewing company. What was offered by traditional beer advertising; Information on the Miller commercials.

  • One last reason to dislike Miller Lite's 'Dick'. Dolliver, Mark // Adweek Eastern Edition;3/22/1999, Vol. 40 Issue 12, p22 

    Criticizes Miller Brewing Co.'s television advertisement featuring a fictitious character named `Dick'. Features of the advertisement; Overview on the weirdness of the advertising spots developed by the company for its branding campaign.

  • Miller's classic gambit afflicts its classic beer. Garfield, Bob // Advertising Age;5/25/1992, Vol. 63 Issue 21, p54 

    This article reviews an advertising campaign for Miller High Life in 1992. It was said that if ever there was evidence Miller Brewing Co. is ready to pull the plug on its erstwhile flagship brand, the national campaign created by Leo Burnett USA will be the one. The actors are suitably young and...

  • Brew with attitude.  // Advertising Age;9/6/1999, Vol. 70 Issue 37, p40 

    This section reviews television spots from Wieden & Kennedy, Portland, Oregon, launched by Miller Brewing Co. for Miller High Life as of September 6, 1999.

  • It's Miller time at Univision. Learmonth, Michael // Daily Variety;10/11/2004, Vol. 285 Issue 6, p8 

    Reports that the U.S. Spanish-language broadcaster Univision Communications has made its record advertising sale when it signed a three-year deal with Miller Brewing Co. Advertisements on Univision, Telefutura, cable network Galavision and Univision's radio networks.

  • It's Raining Beer--Or Is It?--In Baker Smith-Helmed Miller Lite Ad. Champagne, Christine // SHOOT;7/1/2005, Vol. 46 Issue 24, p9 

    Focuses on the commercial spot "Downpour," directed by Baker Smith and created by Young & Rubicam advertising agency for Miller Lite beer. Features of the advertisement; Background on the formation of the concept of the commercial; Reason for selecting Smith as the spot's director.

  • Lawyer-roping beer ads pulled.  // Marketing News;8/2/93, Vol. 27 Issue 16, p1 

    The article reports on the pulled television commercial showing cowboys roping lawyers at a rodeo by the Miller Brewing Co. in San Francisco, California. The action was done in response to the July 1,1996 slaying incident of nine people in a San Francisco law office.

  • SABMiller Taps High Life for Higher Profile. Beirne, Mike // Brandweek;5/5/2003, Vol. 44 Issue 18, p9 

    Deals with the television advertisements and placement in telecasts of sports events in the U.S., for Miller High Life brew. Competition of the beer product with Coors Brewing; Sales of Miller High Life in 2002; Reasons for the popularity of the brew in college bars.

  • Guys Having Fun, None of Them Named Dick. Khermouch, Gerry // Brandweek;03/06/2000, Vol. 41 Issue 10, p61 

    Offers a look at the television advertisements launched by Miller Brewing for its beer products in 2000. Features of the advertisement created by Ogilvy & Mather; Remarks from company senior vice president, Robert Mikulay.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics