PixelPlay Brings Atari, Hasbro to ITV

Stump, Matt
April 2005
Multichannel News;4/18/2005, Vol. 26 Issue 16, p35
Reports on the plans of PixelPlay to produce interactive television game versions of Atari Inc. and Hasbro Inc. games as of April 2005. Computer games of Atari and Hasbro; Significance of the deal to the company according to PixelPlay CEO Ron Chaimowitz; Reason for retaining Zodiac Gaming.


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