More Than Skin Deep

Neel, K. C.
April 2005
Multichannel News;4/18/2005, Vol. 26 Issue 16, p31
Focuses on the rebranding effort of RCN Corp. as of April 2005. Views of customers on the company according to Bobbie Herbs, senior vice president of marketing at RCN; Description of the corporate brand; Tactics that will be used to reintroduced the brand.


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