Taking ITV for a Drive

Donohue, Steve
April 2005
Multichannel News;4/18/2005, Vol. 26 Issue 16, p24
Reports on an agreement between DirecTV Inc. and Chrysler Group that will see the automaker deliver their advertisements to DirecTV subscribers via interactive advertising as of April 2005. Terms of the deal; Advantages of the deal according to Eric Shanks, senior vice president of advanced services and content at DirecTV; Features of the development partner program of DirecTV.


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