TITLE

Taking ITV for a Drive

AUTHOR(S)
Donohue, Steve
PUB. DATE
April 2005
SOURCE
Multichannel News;4/18/2005, Vol. 26 Issue 16, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on an agreement between DirecTV Inc. and Chrysler Group that will see the automaker deliver their advertisements to DirecTV subscribers via interactive advertising as of April 2005. Terms of the deal; Advantages of the deal according to Eric Shanks, senior vice president of advanced services and content at DirecTV; Features of the development partner program of DirecTV.
ACCESSION #
16803996

 

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