Wetting Retailers' Whistles

April 2005
Convenience Store News;4/18/2005, Vol. 41 Issue 5, p24
Trade Publication
The article presents information on several new products launched by various companies. Seagram's Coolers, a brand managed and marketed by United States Beverage LLC, unveiled two new flavors for 2005: Strawberry Margarita and Pineapple Coconut Calypso Colada. The company said that advance testing on the new flavors showed strong appeal to consumers, especially women who seek a fruity, light alcohol beverage. Anheuser-Busch Cos. Inc. launched Budweiser Select, a new beer that is brewed for a "crisp taste with no aftertaste." Now available nationwide, Budweiser Select has only 3.1 grams of carbohydrates, 99 calories and 4.3 percent alcohol by volume per 12-ounce serving.


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