The Perpetual Optimists

April 2005
Convenience Store News;4/18/2005, Vol. 41 Issue 5, p16
Trade Publication
The article presents information on convenience store retail business. The VNU Retail Index of current business conditions jumped to 110.5, its highest point in four months. Among c-store operators, 68.9 percent reported positive current conditions, the highest among retail groups measured, compared to positive responses from 58.7 percent of supermarket operators and 64.1 percent of mass/drug/ specialty retailers. The jump in the index of current business conditions did not translate to the evaluation of business conditions in the next six months, however, as this index remained fairly steady at 96.5 in February, 2005. Approximately 48 percent of convenience retailers said they are taking merchandising, marketing and operational steps to serve this market better--falling behind supermarket operators but ahead of mass/drug/specialty store retailers.


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