TITLE

Chocolate Goes Upscale

PUB. DATE
April 2005
SOURCE
Convenience Store News;4/18/2005, Vol. 41 Issue 5, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that premium chocolate sales have increased over the past two years as products become more accessible to shoppers and manufacturers target candy consumers of all backgrounds. A recent report from market researcher Packaged Facts indicates that premium brands in the mass market have shown an annual growth rate of about 16 percent compared with 3 percent to 4 percent growth rates for chocolate candy overall. According to the report upscale chocolate makers have moved beyond class, retail, segment and product boundaries, updating marketing strategies and launching new products to target a greater variety of candy consumers.
ACCESSION #
16796961

 

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