Chocolate Goes Upscale

April 2005
Convenience Store News;4/18/2005, Vol. 41 Issue 5, p10
Trade Publication
The article reports that premium chocolate sales have increased over the past two years as products become more accessible to shoppers and manufacturers target candy consumers of all backgrounds. A recent report from market researcher Packaged Facts indicates that premium brands in the mass market have shown an annual growth rate of about 16 percent compared with 3 percent to 4 percent growth rates for chocolate candy overall. According to the report upscale chocolate makers have moved beyond class, retail, segment and product boundaries, updating marketing strategies and launching new products to target a greater variety of candy consumers.


Related Articles

  • Milky Way takes alternative turn in Midnight ads. Thompson, Stephanie // Advertising Age;4/17/2000, Vol. 71 Issue 17, p73 

    Focuses on the promotional campaign surrounding the launch of the renamed Milky Way Midnight chocolate candy bar by M&M/Mars in the U.S. as of April 2000. M&M/Mars is using the relaunch of its Milky Way Dark Bar, newly dubbed Milky Way Midnight, as a test case to determine how to reach teenagers...

  • Addressing growing concerns. Jacobsen, Jessica // Beverage Industry;Feb2012, Vol. 103 Issue 2, p14 

    The article focuses on the task of beverage makers to develop products to help in bridging the gap between nutritional demands and pleasing taste profiles for children's drinks in the U.S. A report published by market research publisher Packaged Facts Inc. titled "Kids Food and Beverage Market...

  • Customers roll over for healthy pet treats and toys. Rutberg, Shara // Natural Foods Merchandiser;Jun2008, Vol. 29 Issue 6, p40 

    The article reports on the increase in the number of customers buying a quality, nutritious products for their pets in the U.S. According to Rockville, Maryland-based market research firm Packaged Facts Inc., the number of new products introduced increase from 92 items to 288 given the growing...

  • Consumer still flock to premium chocolates. Lindell, Crystal // Candy Industry;Sep2011, Vol. 176 Issue 9, pRC8 

    The article offers information on the popularity of exotic ingredients, fair trade, and premium chocolates to consumers. Terry Mitchell explains the continuous development of chocolate brands and products lines in chocolate industries. It states the reports by Packaged Facts Inc. on the...

  • Kit Kat bags a share.  // Forecourt Trader;Mar2011, p48 

    The article offers brief information on Pop Choc chocolates from Kit Kat.

  • Cadbury: flaking out.  // MarketWatch: Global Round-up;November 2003, Vol. 2 Issue 11, p58 

    Reports on the launching of a new version of the popular Flake countline in a dipped chocolate format by Cadbury. Promotion of the product as an ideal snack to eat; Response of the firm to consumers' preferences; Continuation of growth of the on the move market.

  • Food, Gift Baskets Popular for Holidays. Wells, Jeff // SN: Supermarket News;10/18/2010, Vol. 58 Issue 42, p32 

    The article reports on a recent study which shows that supermarkets make use of gift baskets and food baskets to brighten up their produce and floral departments during the winter holiday season. A report from Packaged Facts Inc. shows that sales of food gifts have grown 2 billion dollars in the...

  • Non-Chocolate Candy Sales Growth Expected to Slow Slightly, Sweetening Market to $10.6 Billion by 2011.  // Souvenirs, Gifts, & Novelties;Jan2008, Vol. 47 Issue 1, p241 

    The article focuses on the report entitled "The U.S. Market for Non-Chocolate Candy" from research publisher Packaged Facts. It states that although sales for non-chocolate candy grew by more than 7 percent between 2005 and 2006, the market is expected to post a 4 percent growth in 2007. The...

  • A Bottled Water Revolution. MASTROBERTE, TAMMY // Convenience Store News for the Single Store Owner;Jan2015, Vol. 10 Issue 1, p42 

    The article discusses the report "Bottled Water in the U.S." conducted by market research firm Packaged Facts Inc. which shows that Generation X has the highest number of people who consume bottled water. Analyst Robert Brown of Packaged Facts mentioned the increase in number of people who drink...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics