Water, Water Everywhere

Conners, Valerie
April 2005
Convenience Store News;4/18/2005, Vol. 41 Issue 5, p10
Trade Publication
The article reports that the flavored bottled water market is positioned for rapid expansion in 2005, and could see sales surpassing $600 million in a few years as major beverage companies release more new products. A recent report from Beverage Marketing Corp. indicates that in 2004, flavored water varieties accounted for only about 3 percent of single-serve water wholesale revenues, but that number could double in five years. Beverage Marketing Corp. forecasts high-end sales of more than $800 million for the flavored water segment in 2009, and a medium-growth forecast of nearly $600 million in wholesale sales for that year.


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