TITLE

in brief

PUB. DATE
April 2005
SOURCE
Lawyer;4/11/2005, Vol. 19 Issue 14, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the Professional Services Marketing Group has ratified a decision to launch a major research study on measuring the effectiveness of business development. Mark King, co-chair and marketing director at Lewis Silkin, said the problem was one of the most important issues facing professional services marketing today.
ACCESSION #
16779422

 

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