TITLE

CMG coming up orange for market

AUTHOR(S)
Perry, David
PUB. DATE
April 2005
SOURCE
Furniture/Today;4/11/2005, Vol. 29 Issue 31, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on bedding manufacturer Carolina Mattress Guild's use of various shades of orange for decoration at its showroom at the furniture market in High Point, North Carolina in April 2005. Emphasis on the importance of colors in retail trade; Company's sales associates' sporting of orange ties and shirts to help drive the color message home; Company's use of lime green and hot pink colors in its market presentations.
ACCESSION #
16756433

 

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