Gourmet goes guerilla

Tarnowski, Joseph
April 2005
Progressive Grocer;4/1/2005, Vol. 84 Issue 5, p14
Trade Publication
Presents information on the marketing strategies of FreshDirect Inc. and Whole Foods Market Inc. in 2005. FreshDirect fliers handed out on street corners and at subway entrances; Launch by Whole Foods of its organic marketing initiative.


Related Articles

  • SPLAT. Smith, Chris // New York;5/24/2004, Vol. 37 Issue 18, p36 

    Focuses on the competition between the supermarkets FreshDirect Inc., Fairway, and Whole Foods Market Inc. in New York City. Rivalry between FreshDirect and Fairway; Core values of Whole Foods; Expansion plans of the supermarkets.

  • WFM Fishmongers Prepare for Final Face-off.  // Supermarket News Expert Blog;6/7/2012, p5 

    This article offers brief information on the Fishmonger Face-Off which will be held by supermarket company Whole Foods Markets in Aspen, Colorado on June 16, 2012.

  • WFM Opens 'Pop-Up' Farm Stand.  // Supermarket News Expert Blog;7/11/2012, p5 

    The article reports that Whole Foods Market will open a summer farm stand in a former car dealership in Wainscott, New York and will feature offerings from stores in the town located in the Hamptons vacation area of Long Island and perishables supplied by Whole Foods until Labor Day.

  • Green headquarters.  // In Business;May/Jun95, Vol. 17 Issue 3, p10 

    Reports on Whole Foods Inc.'s opening a flagship store and headquarters in Austin, Texas in May 1995. Whole Foods' participation in the city's Commercial Green Builder Program.

  • Whole Foods Market (WFMI). Brill, Jack A.; Brill, Hal // In Business;Sep/Oct96, Vol. 18 Issue 5, p38 

    Focuses on Whole Foods Market (WFMI). Origin of the WFMI; Growth of company; Acquisitions made by company; Information on the company's revenue from 1992 to 1997; Details on the operation of the business. INSET: Company Statistics..

  • Second Whole Foods opening in suburbs.  // Crain's Chicago Business;9/12/94, Vol. 17 Issue 37, p62 

    Reports on Whole Foods Market's opening of its second area location at 7245 West Lake Street in River Forest in Chicago, Illinois.

  • WHOLE FOODS NIXES HAWAII FLAGSHIP.  // SN: Supermarket News;12/14/2009, Vol. 57 Issue 50, p6 

    The article reports that Whole Foods Market Inc. has been eliminated from the plan to build a flagship store in Honolulu, Hawaii.

  • CHECKOUT ON AISLE ONE: WHOLE FOODS AND ANOTHER GROCERY CHAIN COMING TO BOISE. Prentice, George // Boise Weekly;8/18/2010, Vol. 19 Issue 8, p11 

    The article reports on thre plan of Whole Foods Market Inc.to construct a 35,000-square-foot store in Boise, Idaho.

  • Whole Foods set for shift in focus.  // Marketing (00253650);7/2/2008, p2 

    The article reports on the move of Whole Foods Market Inc. to shift its image as a retailer of special-occasion produce in Great Britain. It states that the move reveals a drive repositioning it as a place to shop for everyday goods to rival Waitrose and Marks & Spencer. Moreover, it mentions...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics