TITLE

Gourmet goes guerilla

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
April 2005
SOURCE
Progressive Grocer;4/1/2005, Vol. 84 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on the marketing strategies of FreshDirect Inc. and Whole Foods Market Inc. in 2005. FreshDirect fliers handed out on street corners and at subway entrances; Launch by Whole Foods of its organic marketing initiative.
ACCESSION #
16755771

 

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