Image could be everything for Winn-Dixie

McTaggart, Jenny
April 2005
Progressive Grocer;4/1/2005, Vol. 84 Issue 5, p11
Trade Publication
Presents the results of a survey on how to recapture the market share of Winn-Dixie Stores Inc. Competitors of Winn-Dixie; Use of employee morale to boost image; Use of aggressive advertising as a means to boost image.


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