TITLE

Image could be everything for Winn-Dixie

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
April 2005
SOURCE
Progressive Grocer;4/1/2005, Vol. 84 Issue 5, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a survey on how to recapture the market share of Winn-Dixie Stores Inc. Competitors of Winn-Dixie; Use of employee morale to boost image; Use of aggressive advertising as a means to boost image.
ACCESSION #
16755766

 

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