TITLE

Advertising to 50s and over

AUTHOR(S)
Treguer, Jean-Paul
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the six golden rules to help brands create effective advertising for older consumers. Ways of communicating to older consumers; Total number of the U.S. senior households with credit card debt; List of household disposable income by age group in developed countries.
ACCESSION #
16740376

 

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