TITLE

Dispelling myths and mothballs

AUTHOR(S)
Rigby, Jo
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategies used by the media and marketing industry for older consumers. Positive outlooks of the older consumers on fashionable clothes; Characteristics of a youthful brand; Factors contributing to the choice between a youth brand and a youthful brand.
ACCESSION #
16740372

 

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