TITLE

Sea change for silver surfers

AUTHOR(S)
Stroud, Dick
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the creation of Web sites as a communication tool to a more inclusive lifestyle for older consumers. Percentage of older people using the internet by country; Factors that determined the level of internet usage; Prime requirement when visiting a Web site.
ACCESSION #
16740366

 

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