Functional food for thought

Lewis, Elen
April 2005
Brand Strategy;Apr2005, Issue 191, p50
Trade Publication
Presents a question-and-answer advisory regarding the rise of functional food Pro.activ and how its marketing appeals to the older consumers in Great Britain. Health benefits of Pro.activ; Total brand sales of the product; Use of the media channel for the launch of the product. INSET: PRO.ACTIV IN NUMBERS.


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