TITLE

Functional food for thought

AUTHOR(S)
Lewis, Elen
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a question-and-answer advisory regarding the rise of functional food Pro.activ and how its marketing appeals to the older consumers in Great Britain. Health benefits of Pro.activ; Total brand sales of the product; Use of the media channel for the launch of the product. INSET: PRO.ACTIV IN NUMBERS.
ACCESSION #
16740360

 

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