TITLE

The golden oldie good life

PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of ageing world strategy by marketers for older consumers. Factors that influenced to the brand disloyalty for older consumers; Time-liberating effect of empty nests on women in their early to mid-fifties; Importance of pricing and senior discounts for older consumers. INSET: BOOMERS BREAKDOWN.
ACCESSION #
16740350

 

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