The golden oldie good life

April 2005
Brand Strategy;Apr2005, Issue 191, p48
Trade Publication
Focuses on the use of ageing world strategy by marketers for older consumers. Factors that influenced to the brand disloyalty for older consumers; Time-liberating effect of empty nests on women in their early to mid-fifties; Importance of pricing and senior discounts for older consumers. INSET: BOOMERS BREAKDOWN.


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