TITLE

Consumer life begins at 50

PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the risks marketers are taking by failing to understand the mindset of the consumers which is over-50 years old. Benefits of adopting an age neutral approach for marketers; Responsibility of the marketers to change the mindset of the consumers; Impact of advertising on consumers.
ACCESSION #
16740319

 

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