TITLE

SPORTS SPONSORSHIP IN FIRST PLACE

PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the increase in sports sponsorship deals in 2004 in Great Britain. Factors contributing to the decline in the number of venue naming deals; Total global market size in 2003; List of top sponsoring industries.
ACCESSION #
16740311

 

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