TITLE

Court of public opinion

AUTHOR(S)
Lye, Geoff
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the impact of new forms of corporate liability and responsibility on brand value. Demands and strategic approaches to risk management by business leaders; Factors contributing to the achievement of competitive differentiation; Distinction between the dimensions of products and brand trust.
ACCESSION #
16740266

 

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